24/7
while your team sleeps
Answer every customer enquiry
Even at 2am
Athena answers customer questions, recommends your products and hands real leads to your team, day and night.
Instant
No queues, no callback forms
Installed quickly on your site
Yours
Your brand, your data, your tone
Most website chat is built to get rid of people.
Scripted answers. Fake queues. Dead ends.
Athena is built to win them over.
It knows your business, speaks like your brand, and knows exactly when to bring in a human.
And it learns from every conversation it could have handled better.
Watch Athena work
Five moments from a normal week on a website running Athena.
F
Athena
Online now
Do you deliver outside the UK?
Yes. Delivery is free across the UK and Ireland on orders over £50, and EU delivery starts at £12. Orders placed before 2pm leave the same day.
Brilliant, and returns?
You have 30 days from delivery, and returns are free. Want me to send you the returns page?
I'm after a gift under £50, any ideas?
Lovely. These two are our most-gifted right now:
Candle Duo Gift Set
£32, gift-wrapped as standard
Donegal Wool Throw
£48, three colours in stock
Add to basket
See more gifts
I need to change the address on yesterday's order
That needs a real person, so I've passed your order number to the team. They'll reply here shortly, no need to stay on the page.
Sophie, Customer Care
Hi! All sorted, your order is now heading to the new address. Anything else at all?
Can I change my delivery day?
I'm not sure about that one — I've flagged it for the team.
Athena Reflect
This question came up 14 times this month. I've drafted a better answer from your delivery policy — it goes live when you approve it.
Approve answer
Review evidence
The following week
Yes — orders can be moved to any weekday up to 2pm the day before dispatch. Want me to check yours?
Hello, welcome to Fern & Field. I can help with plants, pots and delivery. What are you looking for today?
Which plants survive a dark hallway?
Great question. Snake plants and ZZ plants are the hardiest low-light options we stock, and both are happy being ignored for weeks.
Type a message
It knows your business
Athena learns from your pages, price lists, policies and FAQs. Answers sound like your best team member, not a script.
It sells while it chats
Recommendations arrive with photos, prices and buttons. Element Seven can also customise Athena to take bookings, add products to the basket, advertise discounts and sales, and more — all inside the conversation.
It brings in your team
When a question needs a person, Athena says so honestly, gathers the details and lets your team reply in the same chat.
It gets better every week
Athena Reflect studies the conversations that went badly, spots the questions customers keep asking, and drafts a better answer with the evidence attached. Nothing changes until you approve it.
It wears your brand
Your name, colours, tone and welcome message. Visitors see your business, never a third-party widget.
What changes for your team
Never miss another enquiry
Evenings, weekends and bank holidays are covered. Every conversation is saved and searchable, so nothing slips through.
Handed to a real person
When a question needs your team, Athena says so and brings a person straight into the same conversation — no dead ends, no lost context.
Your team stays in control
Watch conversations as they happen, step in whenever you like, and update Athena's answers in plain English from a simple dashboard. No training courses required.
- Live view of every conversation
- Reply as a person inside the same chat
- Set opening hours and switch chat on or off
- Correct an answer once, it stays corrected
Set up for you by Element Seven
The Belfast team behind Athena trains it on your content, installs it on your site and stays on hand after launch. We can also customise Athena to do more than chat: take bookings, recommend products, add items to the basket, advertise discounts and sales, and other actions that fit your business. Typically installed quickly.
Athena Reflect
Self-improving.
Never self-modifying.
Most chatbots give the same wrong answer forever. Every week, Athena reviews her own conversations, spots the questions customers keep asking that she could answer better, and drafts the fix, backed by the actual conversations that prompted it.
Then she waits. Nothing goes live until someone on your team reads the evidence and approves it. Personal details are stripped before any analysis, every suggestion is kept in a permanent audit trail, and anything that tries to introduce a new link or contact detail is blocked automatically.
- Every suggestion linked to the real conversations behind it
- Approve as-is, edit first, or reject — always your call
- See the before-and-after: satisfaction measured on every change
Reflect · This week
1 suggestionCustomers keep asking
"Do you deliver on weekends?" — 14 conversations, none of them went well
Drafted answer
Yes — Saturday delivery is available across NI and Ireland on orders placed by Thursday 2pm…
Satisfaction on this question
41% → 86% after last month's approved fix
Approve
Edit first
Reject
Nothing applies without you
Pricing
Plans that scale with your enquiries
Starter
For sites with a handful of enquiries a week.
£49/month
Up to 250 conversations a month
- ✓ Up to 250 conversations a month
- ✓ One website
- ✓ Trained on your content
- ✓ Matches your brand
- ✓ Email support
Most popular
Growth
For sites getting daily enquiries.
£99/month
Up to 1,000 conversations a month
- ✓ Up to 1,000 conversations a month
- ✓ Athena Reflect: weekly self-improvement suggestions you approve
- ✓ Product recommendations in chat
- ✓ Your team can reply inside the chat
- ✓ Priority email support
- ✓ Everything in Starter
Scale
For high-traffic sites and multi-brand setups.
£249/month
Up to 5,000 conversations a month
- ✓ Up to 5,000 conversations a month
- ✓ Onboarding call, content imported for you
- ✓ Custom chat actions available
- ✓ Priority support
- ✓ Everything in Growth
- ✓ Higher limits available on request
Still deciding?
Ask Athena.
This is the same assistant you'd put on your own site. Pick a question and watch it answer.